The Problem:
The client needed an updated look along with an elevation of branding to better compete with the other cutom homebuildersin the DFW area. The previous branding was not consistent and had many inconsistencies from piece to piece making the brand cloudy.
The Research:
We sat down and looked at every custom home builder in the DFW area to assure we were creating something unique while maitaining a standard that would adequately compete with the other custom home builders in the surrounding market.
The Result
The previous website was created from a template so it, in itself was not custom so we started from scratch and created a tailored website for Our Country Homes that would get possible home owners excited about purchasing a custom that they could afford! A color scheme and brand standard was created in which the colors conveyed a wram, friendly, yet upscale look. Brand guidelines were established across the board from web to signage to create a standardized and more professional look for the company.